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The hidden opportunity cost of time effect on intertemporal choice

An interesting phenomenon called “hidden opportunity cost of time effect” was detected in intertemporal choices. The majority of our participants preferred the smaller but sooner (SS) option to the larger but later (LL) option if opportunity cost was explicit. However, a higher proportion of partici...

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Detalles Bibliográficos
Autores principales: Zhao, Cui-Xia, Jiang, Cheng-Ming, Zhou, Lei, Li, Shu, Rao, Li-Lin, Zheng, Rui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4376061/
https://www.ncbi.nlm.nih.gov/pubmed/25870570
http://dx.doi.org/10.3389/fpsyg.2015.00311