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“Selling” Value: The Influence of Language on Willingness-to-Accept
In behavioral economics, the “endowment effect” describes the robust finding that prices people are willing to accept (WTA) for a good exceed prices people are willing to pay (WTP) for the same good. The increase in WTA values is often explained by the sellers’ negative hedonic response to losing th...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2015
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4379148/ https://www.ncbi.nlm.nih.gov/pubmed/25822825 http://dx.doi.org/10.1371/journal.pone.0120292 |