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Getting the Message Across: Outcomes and Risk Profiles by Awareness Levels of the “Measure-Up” Obesity Prevention Campaign in Australia

BACKGROUND: Obesity campaign evaluations have used campaign awareness to assess impact, yet have not compared unprompted campaign recallers, with prompted recallers and those with no campaign recall. Using data from an Australian mass-media obesity prevention campaign linking waist circumference and...

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Detalles Bibliográficos
Autores principales: Grunseit, Anne C., O’Hara, Blythe J., Chau, Josephine Y., Briggs, Megan, Bauman, Adrian E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4386760/
https://www.ncbi.nlm.nih.gov/pubmed/25844811
http://dx.doi.org/10.1371/journal.pone.0121387