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Utility-free heuristic models of two-option choice can mimic predictions of utility-stage models under many conditions
Economists often model choices as if decision-makers assign each option a scalar value variable, known as utility, and then select the option with the highest utility. It remains unclear whether as-if utility models describe real mental and neural steps in choice. Although choices alone cannot prove...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2015
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4391032/ https://www.ncbi.nlm.nih.gov/pubmed/25914613 http://dx.doi.org/10.3389/fnins.2015.00105 |