Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands

Classical theories on interpersonal relations have long suggested that social interactions are influenced by sensation, such as the experience of warmth. Past empirical work now confirms that perceived differences in temperature impact how people form thoughts about relationships. The present work f...

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Detalles Bibliográficos
Autores principales: IJzerman, Hans, Janssen, Janneke A., Coan, James A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4411151/
https://www.ncbi.nlm.nih.gov/pubmed/25915686
http://dx.doi.org/10.1371/journal.pone.0125194

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4411151/
https://www.ncbi.nlm.nih.gov/pubmed/25915686
http://dx.doi.org/10.1371/journal.pone.0125194

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