Evaluation of TV commercials using neurophysiological responses

BACKGROUND: In recent years, neuroscientific knowledge has been applied to marketing as a novel and efficient means to comprehend the cognitive and behavioral aspects of consumers. A number of studies have attempted to evaluate media contents, especially TV commercials using various neuroimaging tec...

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Detalles Bibliográficos
Autores principales: Yang, Taeyang, Lee, Do-Young, Kwak, Youngshin, Choi, Jinsook, Kim, Chajoong, Kim, Sung-Phil
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2015
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4422594/
https://www.ncbi.nlm.nih.gov/pubmed/25906845
http://dx.doi.org/10.1186/s40101-015-0056-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4422594/
https://www.ncbi.nlm.nih.gov/pubmed/25906845
http://dx.doi.org/10.1186/s40101-015-0056-4

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