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Evaluation of TV commercials using neurophysiological responses
BACKGROUND: In recent years, neuroscientific knowledge has been applied to marketing as a novel and efficient means to comprehend the cognitive and behavioral aspects of consumers. A number of studies have attempted to evaluate media contents, especially TV commercials using various neuroimaging tec...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4422594/ https://www.ncbi.nlm.nih.gov/pubmed/25906845 http://dx.doi.org/10.1186/s40101-015-0056-4 |