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A Robust Ordering Strategy for Retailers Facing a Free Shipping Option
Free shipping with conditions has become one of the most effective marketing tools available. An increasing number of companies, especially e-businesses, prefer to offer free shipping with some predetermined condition, such as a minimum purchase amount by the customer. However, in practice, the dema...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4437986/ https://www.ncbi.nlm.nih.gov/pubmed/25993533 http://dx.doi.org/10.1371/journal.pone.0125939 |