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Why Inspiring Stories Make Us React: The Neuroscience of Narrative

The man behind the discovery of the behavioral effect of a neurochemical in the brain called oxytocin wondered if the molecule might motivate people to engage in cooperative behaviors. In a series of tests using videos, his lab discovered that compelling narratives cause oxytocin release and have th...

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Detalles Bibliográficos
Autor principal: Zak, Paul J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Dana Foundation 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4445577/
https://www.ncbi.nlm.nih.gov/pubmed/26034526