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Why Inspiring Stories Make Us React: The Neuroscience of Narrative
The man behind the discovery of the behavioral effect of a neurochemical in the brain called oxytocin wondered if the molecule might motivate people to engage in cooperative behaviors. In a series of tests using videos, his lab discovered that compelling narratives cause oxytocin release and have th...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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The Dana Foundation
2015
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4445577/ https://www.ncbi.nlm.nih.gov/pubmed/26034526 |
| Sumario: | The man behind the discovery of the behavioral effect of a neurochemical in the brain called oxytocin wondered if the molecule might motivate people to engage in cooperative behaviors. In a series of tests using videos, his lab discovered that compelling narratives cause oxytocin release and have the power to affect our attitudes, beliefs, and behaviors. |
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