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Smart marketing may improve public understanding of the anesthesia profession

BACKGROUND: A 2005 survey led by the Israeli Society of Anesthesiologists (ISA) found that large parts of the Israeli public are not familiar with the profession of anesthesia. The ISA has subsequently been conducting a public campaign for several years with the aim to enhance community knowledge re...

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Detalles Bibliográficos
Autores principales: Cohen, Barak, Ogorek, Daniel, Oifa, Stanislav, Cattan, Anat, Matot, Idit
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4466866/
https://www.ncbi.nlm.nih.gov/pubmed/26078849
http://dx.doi.org/10.1186/s13584-015-0011-1