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Smart marketing may improve public understanding of the anesthesia profession
BACKGROUND: A 2005 survey led by the Israeli Society of Anesthesiologists (ISA) found that large parts of the Israeli public are not familiar with the profession of anesthesia. The ISA has subsequently been conducting a public campaign for several years with the aim to enhance community knowledge re...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4466866/ https://www.ncbi.nlm.nih.gov/pubmed/26078849 http://dx.doi.org/10.1186/s13584-015-0011-1 |