Individual differences in competent consumer choice: the role of cognitive reflection and numeracy skills

In this paper, we investigate whether cognitive reflection and numeracy skills affect the quality of the consumers’ decision-making process in a purchase decision context. In a first (field) experiment, an identical product was on sale in two shops with different initial prices and discounts. One of...

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Detalles Bibliográficos
Autores principales: Graffeo, Michele, Polonio, Luca, Bonini, Nicolao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2015
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4469827/
https://www.ncbi.nlm.nih.gov/pubmed/26136721
http://dx.doi.org/10.3389/fpsyg.2015.00844

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4469827/
https://www.ncbi.nlm.nih.gov/pubmed/26136721
http://dx.doi.org/10.3389/fpsyg.2015.00844

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