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Individual differences in competent consumer choice: the role of cognitive reflection and numeracy skills
In this paper, we investigate whether cognitive reflection and numeracy skills affect the quality of the consumers’ decision-making process in a purchase decision context. In a first (field) experiment, an identical product was on sale in two shops with different initial prices and discounts. One of...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4469827/ https://www.ncbi.nlm.nih.gov/pubmed/26136721 http://dx.doi.org/10.3389/fpsyg.2015.00844 |