The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications

BACKGROUND: Pharmaceutical marketing is undergoing a major shift in the United States, in part due to new transparency regulations under the healthcare reform act. Changes in pharmaceutical marketing practices include a possible shift from more traditional forms of direct-to-consumer advertising tow...

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Detalles Bibliográficos
Autores principales: Mackey, Tim K., Cuomo, Raphael E., Liang, Bryan A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4472256/
https://www.ncbi.nlm.nih.gov/pubmed/26084705
http://dx.doi.org/10.1186/s12913-015-0885-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4472256/
https://www.ncbi.nlm.nih.gov/pubmed/26084705
http://dx.doi.org/10.1186/s12913-015-0885-1

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