Pharmaceutical Companies and Their Drugs on Social Media: A Content Analysis of Drug Information on Popular Social Media Sites

BACKGROUND: Many concerns have been raised about pharmaceutical companies marketing their drugs directly to consumers on social media. This form of direct-to-consumer advertising (DTCA) can be interactive and, because it is largely unmonitored, the benefits of pharmaceutical treatment could easily b...

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Detalles Bibliográficos
Autores principales: Tyrawski, Jennifer, DeAndrea, David C
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2015
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4526896/
https://www.ncbi.nlm.nih.gov/pubmed/26032738
http://dx.doi.org/10.2196/jmir.4357

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4526896/
https://www.ncbi.nlm.nih.gov/pubmed/26032738
http://dx.doi.org/10.2196/jmir.4357

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