VisitSense: Sensing Place Visit Patterns from Ambient Radio on Smartphones for Targeted Mobile Ads in Shopping Malls

In this paper, we introduce a novel smartphone framework called VisitSense that automatically detects and predicts a smartphone user’s place visits from ambient radio to enable behavioral targeting for mobile ads in large shopping malls. VisitSense enables mobile app developers to adopt visit-patter...

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Detalles Bibliográficos
Autores principales: Kim, Byoungjip, Kang, Seungwoo, Ha, Jin-Young, Song, Junehwa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2015
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4541934/
https://www.ncbi.nlm.nih.gov/pubmed/26193275
http://dx.doi.org/10.3390/s150717274

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4541934/
https://www.ncbi.nlm.nih.gov/pubmed/26193275
http://dx.doi.org/10.3390/s150717274

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