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VisitSense: Sensing Place Visit Patterns from Ambient Radio on Smartphones for Targeted Mobile Ads in Shopping Malls

In this paper, we introduce a novel smartphone framework called VisitSense that automatically detects and predicts a smartphone user’s place visits from ambient radio to enable behavioral targeting for mobile ads in large shopping malls. VisitSense enables mobile app developers to adopt visit-patter...

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Detalles Bibliográficos
Autores principales:	Kim, Byoungjip, Kang, Seungwoo, Ha, Jin-Young, Song, Junehwa
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2015
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4541934/ https://www.ncbi.nlm.nih.gov/pubmed/26193275 http://dx.doi.org/10.3390/s150717274

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