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Do personalised e-mail invitations increase the response rates of breast cancer survivors invited to participate in a web-based behaviour change intervention? A quasi-randomised 2-arm controlled trial

BACKGROUND: Previous research has shown that the personalisation of study invitations improves response rates in survey-based research. To examine if this finding extends to experimental studies, we examined the impact of personalised study invitation e-mails on the response rates of potentially eli...

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Detalles Bibliográficos
Autores principales: Short, Camille E., Rebar, Amanda L., Vandelanotte, Corneel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4545569/
https://www.ncbi.nlm.nih.gov/pubmed/26286486
http://dx.doi.org/10.1186/s12874-015-0063-5