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To make people save energy tell them what others do but also who they are: a preliminary study

A way to make people save energy is by informing them that “comparable others” save more. We investigated whether, one can further improve this nudge by manipulating Who the “comparable others” are. We asked participants to imagine receiving feedback stating that their energy consumption exceeded th...

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Detalles Bibliográficos
Autores principales: Graffeo, Michele, Ritov, Ilana, Bonini, Nicolao, Hadjichristidis, Constantinos
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4551825/
https://www.ncbi.nlm.nih.gov/pubmed/26379603
http://dx.doi.org/10.3389/fpsyg.2015.01287