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To make people save energy tell them what others do but also who they are: a preliminary study
A way to make people save energy is by informing them that “comparable others” save more. We investigated whether, one can further improve this nudge by manipulating Who the “comparable others” are. We asked participants to imagine receiving feedback stating that their energy consumption exceeded th...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4551825/ https://www.ncbi.nlm.nih.gov/pubmed/26379603 http://dx.doi.org/10.3389/fpsyg.2015.01287 |