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Revisiting the Effect of Anthropomorphizing a Social Cause Campaign
Recent research suggests that anthropomorphism can be harnessed as a tool to boost intentions to comply with social cause campaigns. Drawing on the human tendency to extend moral concern to entities portrayed as humanlike, it has been argued that adding personified features to a social campaign elev...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4583222/ https://www.ncbi.nlm.nih.gov/pubmed/26406494 http://dx.doi.org/10.1371/journal.pone.0138886 |