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A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements
Introduction. Drug promotional advertisements (DPAs) form a major marketing technique of pharmaceutical companies for promoting their products and disseminating ambiguous drug information which can affect prescribing pattern of physicians. Drug information includes product characteristics, various m...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Hindawi Publishing Corporation
2015
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4590952/ https://www.ncbi.nlm.nih.gov/pubmed/26556557 http://dx.doi.org/10.1155/2015/469147 |