A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements

Introduction. Drug promotional advertisements (DPAs) form a major marketing technique of pharmaceutical companies for promoting their products and disseminating ambiguous drug information which can affect prescribing pattern of physicians. Drug information includes product characteristics, various m...

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Detalles Bibliográficos
Autores principales: Randhawa, Gurpreet Kaur, Singh, Navyug Raj, Rai, Jaswant, Kaur, Gobindnoor, Kashyap, Resham
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi Publishing Corporation 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4590952/
https://www.ncbi.nlm.nih.gov/pubmed/26556557
http://dx.doi.org/10.1155/2015/469147

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