Anchors as Semantic Primes in Value Construction: An EEG Study of the Anchoring Effect

Previous research regarding anchoring effects has demonstrated that human judgments are often assimilated to irrelevant information. Studies have demonstrated that anchors influence the economic valuation of various products and experiences; however, the cognitive explanations of this effect remain...

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Detalles Bibliográficos
Autores principales: Ma, Qingguo, Li, Diandian, Shen, Qiang, Qiu, Wenwei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4595290/
https://www.ncbi.nlm.nih.gov/pubmed/26439926
http://dx.doi.org/10.1371/journal.pone.0139954

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4595290/
https://www.ncbi.nlm.nih.gov/pubmed/26439926
http://dx.doi.org/10.1371/journal.pone.0139954

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