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Anchors as Semantic Primes in Value Construction: An EEG Study of the Anchoring Effect
Previous research regarding anchoring effects has demonstrated that human judgments are often assimilated to irrelevant information. Studies have demonstrated that anchors influence the economic valuation of various products and experiences; however, the cognitive explanations of this effect remain...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4595290/ https://www.ncbi.nlm.nih.gov/pubmed/26439926 http://dx.doi.org/10.1371/journal.pone.0139954 |