The neuropeptide oxytocin modulates consumer brand relationships

Each year, companies invest billions of dollars into marketing activities to embellish brands as valuable relationship partners assuming that consumer brand relationships (CBRs) and interpersonal relationships rest upon the same neurobiological underpinnings. Given the crucial role of the neuropepti...

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Detalles Bibliográficos
Autores principales: Fürst, Andreas, Thron, Jesko, Scheele, Dirk, Marsh, Nina, Hurlemann, René
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group 2015
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4598816/
https://www.ncbi.nlm.nih.gov/pubmed/26449882
http://dx.doi.org/10.1038/srep14960

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4598816/
https://www.ncbi.nlm.nih.gov/pubmed/26449882
http://dx.doi.org/10.1038/srep14960

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