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Pathos & Ethos: Emotions and Willingness to Pay for Tobacco Products
In this article we use data from a multi-country Randomized Control Trial study on the effect of anti-tobacco pictorial warnings on an individual’s emotions and behavior. By exploiting the exogenous variations of images as an instrument, we are able to identify the effect of emotional responses. We...
Autores principales: | , , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2015
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4618929/ https://www.ncbi.nlm.nih.gov/pubmed/26485272 http://dx.doi.org/10.1371/journal.pone.0139542 |