The impact of emotional involvement on online service buying decisions: an event-related potentials perspective

When examining a buying process, changes in human brain signals and their event-related potential (ERP) components can be considered a reflection of the consumers’ emotions. In this experiment, participants were shown 12 products and related services that were available for purchase. After recording...

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Detalles Bibliográficos
Autores principales: Zhao, Meina, Wang, Jing, Han, Weiwei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Lippincott Williams & Wilkins 2015
Materias:
Integrative Systems
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4623853/
https://www.ncbi.nlm.nih.gov/pubmed/26457370
http://dx.doi.org/10.1097/WNR.0000000000000457

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4623853/
https://www.ncbi.nlm.nih.gov/pubmed/26457370
http://dx.doi.org/10.1097/WNR.0000000000000457

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