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The impact of emotional involvement on online service buying decisions: an event-related potentials perspective
When examining a buying process, changes in human brain signals and their event-related potential (ERP) components can be considered a reflection of the consumers’ emotions. In this experiment, participants were shown 12 products and related services that were available for purchase. After recording...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Lippincott Williams & Wilkins
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4623853/ https://www.ncbi.nlm.nih.gov/pubmed/26457370 http://dx.doi.org/10.1097/WNR.0000000000000457 |