Cargando…
Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks
There are many studies in the marketing and diffusion literature of the conditions in which social contagion affects adoption processes. Yet most of these studies assume that social interactions do not change over time, even though actors in social networks exhibit different likelihoods of being inf...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2015
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4624715/ https://www.ncbi.nlm.nih.gov/pubmed/26505473 http://dx.doi.org/10.1371/journal.pone.0140891 |