Brands and Inhibition: A Go/No-Go Task Reveals the Power of Brand Influence

Whether selecting a candy in a shop or picking a digital camera online, there are usually many options from which consumers may choose. With such abundance, consumers must use a variety of cognitive, emotional, and heuristic means to filter out and inhibit some of their responses. Here we use brand...

Descripción completa

Detalles Bibliográficos
Autores principales: Peatfield, Nicholas, Caulfield, Joanne, Parkinson, John, Intriligator, James
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4636362/
https://www.ncbi.nlm.nih.gov/pubmed/26544606
http://dx.doi.org/10.1371/journal.pone.0141787

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4636362/
https://www.ncbi.nlm.nih.gov/pubmed/26544606
http://dx.doi.org/10.1371/journal.pone.0141787

Ejemplares similares