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Matching Behavior as a Tradeoff Between Reward Maximization and Demands on Neural Computation

When faced with a choice, humans and animals commonly distribute their behavior in proportion to the frequency of payoff of each option. Such behavior is referred to as matching and has been captured by the matching law. However, matching is not a general law of economic choice. Matching in its stri...

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Detalles Bibliográficos
Autores principales: Kubanek, Jan, Snyder, Lawrence H.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: F1000Research 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4654444/
https://www.ncbi.nlm.nih.gov/pubmed/26664702
http://dx.doi.org/10.12688/f1000research.6574.2