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Key information providers, channels, and characteristics of Japanese consumers’ informed choices of over-the-counter medications
People need reliable information regarding over-the-counter medications (OTCs), so that they can independently make appropriate informed choices. The study aimed to identify the information providers and channels that have an impact on the purchase of OTCs, and to demonstrate the information needs o...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2015
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4661161/ https://www.ncbi.nlm.nih.gov/pubmed/26640749 http://dx.doi.org/10.1186/s40064-015-1549-7 |