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Key information providers, channels, and characteristics of Japanese consumers’ informed choices of over-the-counter medications

People need reliable information regarding over-the-counter medications (OTCs), so that they can independently make appropriate informed choices. The study aimed to identify the information providers and channels that have an impact on the purchase of OTCs, and to demonstrate the information needs o...

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Detalles Bibliográficos
Autores principales: Hayashi, Makiko, Masuda, Sachiko, Kimura, Hiromichi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4661161/
https://www.ncbi.nlm.nih.gov/pubmed/26640749
http://dx.doi.org/10.1186/s40064-015-1549-7