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A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations
In the highly competitive market, it is increasingly hard for ice cream stores to develop creative marketing strategies to retain existing customers and attract new ones. This study applies the means–end chain approach to identify the customer value, consequences, and attributes of ice cream and to...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2015
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4671983/ https://www.ncbi.nlm.nih.gov/pubmed/26682112 http://dx.doi.org/10.1186/s40064-015-1564-8 |