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Reds are more important than greens: how UK supermarket shoppers use the different information on a traffic light nutrition label in a choice experiment

BACKGROUND: Colour coded front-of-pack nutrition labelling (‘traffic light labelling’) has been recommended for use in the UK since 2006. The voluntary scheme is used by all the major retailers and some manufacturers. It is not clear how consumers use these labels to make a single decision about the...

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Detalles Bibliográficos
Autores principales: Scarborough, Peter, Matthews, Anne, Eyles, Helen, Kaur, Asha, Hodgkins, Charo, Raats, Monique M, Rayner, Mike
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4676872/
https://www.ncbi.nlm.nih.gov/pubmed/26652916
http://dx.doi.org/10.1186/s12966-015-0319-9