Effect of Graph Scale on Risky Choice: Evidence from Preference and Process in Decision-Making

We investigate the effect of graph scale on risky choices. By (de)compressing the scale, we manipulate the relative physical distance between options on a given attribute in a coordinate graphical context. In Experiment 1, the risky choice changes as a function of the scale in the graph. In Experime...

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Detalles Bibliográficos
Autores principales: Sun, Yan, Li, Shu, Bonini, Nicolao, Liu, Yang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4714888/
https://www.ncbi.nlm.nih.gov/pubmed/26771530
http://dx.doi.org/10.1371/journal.pone.0146914

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4714888/
https://www.ncbi.nlm.nih.gov/pubmed/26771530
http://dx.doi.org/10.1371/journal.pone.0146914

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