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Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010
AIM: To examine the effects of tobacco control television advertisements with positive and negative emotional content on adult smoking prevalence and cigarette consumption. DESIGN: Analysis of monthly cross-sectional surveys using generalised additive models. SETTING: England. PARTICIPANTS: 60 000 a...
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4717366/ https://www.ncbi.nlm.nih.gov/pubmed/25037155 http://dx.doi.org/10.1136/tobaccocontrol-2013-051454 |