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Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010

AIM: To examine the effects of tobacco control television advertisements with positive and negative emotional content on adult smoking prevalence and cigarette consumption. DESIGN: Analysis of monthly cross-sectional surveys using generalised additive models. SETTING: England. PARTICIPANTS: 60 000 a...

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Detalles Bibliográficos
Autores principales:	Sims, M, Langley, T, Lewis, S, Richardson, S, Szatkowski, L, McNeill, A, Gilmore, A B
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BMJ Publishing Group 2016
Materias:	Research Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4717366/ https://www.ncbi.nlm.nih.gov/pubmed/25037155 http://dx.doi.org/10.1136/tobaccocontrol-2013-051454

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