Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets()

OBJECTIVES: We assessed the efficacy of an easy-to-implement shopper marketing nutrition intervention in a pilot and two additional studies to increase produce demand without decreasing store profitability or increasing shopper budgets. METHODS: We created grocery cart placards that detailed the num...

Descripción completa

Detalles Bibliográficos
Autores principales: Payne, Collin R., Niculescu, Mihai, Just, David R., Kelly, Michael P.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2015
Materias:
Regular Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4721399/
https://www.ncbi.nlm.nih.gov/pubmed/26844084
http://dx.doi.org/10.1016/j.pmedr.2015.04.007

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4721399/
https://www.ncbi.nlm.nih.gov/pubmed/26844084
http://dx.doi.org/10.1016/j.pmedr.2015.04.007

Ejemplares similares