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Assessing Projection Bias in Consumers’ Food Preferences
The aim of this study is to test whether projection bias exists in consumers’ purchasing decisions for food products. To achieve our aim, we used a non-hypothetical experiment (i.e., experimental auction), where hungry and non-hungry participants were incentivized to reveal their willingness to pay...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4735117/ https://www.ncbi.nlm.nih.gov/pubmed/26828930 http://dx.doi.org/10.1371/journal.pone.0146308 |