Lost in the crowd? Using eye-tracking to investigate the effect of complexity on attribute non-attendance in discrete choice experiments

BACKGROUND: The provision of additional information is often assumed to improve consumption decisions, allowing consumers to more accurately weigh the costs and benefits of alternatives. However, increasing the complexity of decision problems may prompt changes in information processing. This is par...

Descripción completa

Detalles Bibliográficos
Autores principales: Spinks, Jean, Mortimer, Duncan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4739384/
https://www.ncbi.nlm.nih.gov/pubmed/26842646
http://dx.doi.org/10.1186/s12911-016-0251-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4739384/
https://www.ncbi.nlm.nih.gov/pubmed/26842646
http://dx.doi.org/10.1186/s12911-016-0251-1

Ejemplares similares