Consumer Behavior in Shopping Streets: The Importance of the Salesperson's Professional Personal Attention

Since the early 2010s, the emergence of a new consumer has begun. In this context, consumer behavior represents one of the greatest interests of marketing scholars and business managers due to their need to adapt their companies' strategies to the new frontier. In order to advance understanding...

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Detalles Bibliográficos
Autores principales: Medrano, Natalia, Olarte-Pascual, Cristina, Pelegrín-Borondo, Jorge, Sierra-Murillo, Yolanda
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4748058/
https://www.ncbi.nlm.nih.gov/pubmed/26903927
http://dx.doi.org/10.3389/fpsyg.2016.00125

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4748058/
https://www.ncbi.nlm.nih.gov/pubmed/26903927
http://dx.doi.org/10.3389/fpsyg.2016.00125

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