A marketing perspective to “delight” the “patient 2.0”: new and challenging expectations for the healthcare provider

BACKGROUND: The study aims at investigating the characteristics and the satisfaction determinants of the emerging patient profile. This profile appears to be more demanding and “empowered” compared to the ones traditionally conceived, asking for unconventional healthcare services and for a closer re...

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Detalles Bibliográficos
Autores principales: Buccoliero, Luca, Bellio, Elena, Mazzola, Maria, Solinas, Elisa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4748458/
https://www.ncbi.nlm.nih.gov/pubmed/26860466
http://dx.doi.org/10.1186/s12913-016-1285-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4748458/
https://www.ncbi.nlm.nih.gov/pubmed/26860466
http://dx.doi.org/10.1186/s12913-016-1285-x

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