Cargando…
A marketing perspective to “delight” the “patient 2.0”: new and challenging expectations for the healthcare provider
BACKGROUND: The study aims at investigating the characteristics and the satisfaction determinants of the emerging patient profile. This profile appears to be more demanding and “empowered” compared to the ones traditionally conceived, asking for unconventional healthcare services and for a closer re...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2016
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4748458/ https://www.ncbi.nlm.nih.gov/pubmed/26860466 http://dx.doi.org/10.1186/s12913-016-1285-x |