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Prototype Effect and the Persuasiveness of Generalizations

An argument that makes use of a generalization activates the prototype for the category used in the generalization. We conducted two experiments that investigated how the activation of the prototype affects the persuasiveness of the argument. The results of the experiments suggest that the features...

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Detalles Bibliográficos
Autores principales: Dahlman, Christian, Sarwar, Farhan, Bååth, Rasmus, Wahlberg, Lena, Sikström, Sverker
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4754319/
https://www.ncbi.nlm.nih.gov/pubmed/26925180
http://dx.doi.org/10.1007/s13164-015-0264-1