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Neural Basis of Two Kinds of Social Influence: Obedience and Conformity

Event-related potentials (ERPs) were used in this study to explore the neural mechanism of obedience and conformity on the model of online book purchasing. Participants were asked to decide as quickly as possible whether to buy a book based on limited information including its title, keywords and nu...

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Detalles Bibliográficos
Autores principales: Xie, Ying, Chen, Mingliang, Lai, Hongxia, Zhang, Wuke, Zhao, Zhen, Anwar, Ch. Mahmood
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4762203/
https://www.ncbi.nlm.nih.gov/pubmed/26941632
http://dx.doi.org/10.3389/fnhum.2016.00051