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Understanding the relationship between Kano model’s customer satisfaction scores and self-stated requirements importance

Customer satisfaction is the result of product quality and viability. The place of the perceived satisfaction of users/customers for a software product cannot be neglected especially in today competitive market environment as it drives the loyalty of customers and promotes high profitability and ret...

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Detalles Bibliográficos
Autores principales: Mkpojiogu, Emmanuel O. C., Hashim, Nor Laily
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4769705/
https://www.ncbi.nlm.nih.gov/pubmed/27026893
http://dx.doi.org/10.1186/s40064-016-1860-y