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Understanding the relationship between Kano model’s customer satisfaction scores and self-stated requirements importance
Customer satisfaction is the result of product quality and viability. The place of the perceived satisfaction of users/customers for a software product cannot be neglected especially in today competitive market environment as it drives the loyalty of customers and promotes high profitability and ret...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4769705/ https://www.ncbi.nlm.nih.gov/pubmed/27026893 http://dx.doi.org/10.1186/s40064-016-1860-y |