Fair Balance and Adequate Provision in Direct-to-Consumer Prescription Drug Online Banner Advertisements: A Content Analysis

BACKGROUND: The current direct-to-consumer advertising (DTCA) guidelines were developed with print, television, and radio media in mind, and there are no specific guidelines for online banner advertisements. OBJECTIVE: This study evaluates how well Internet banner ads comply with existing Food and D...

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Detalles Bibliográficos
Autor principal: Adams, Crystal
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2016
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4777882/
https://www.ncbi.nlm.nih.gov/pubmed/26892749
http://dx.doi.org/10.2196/jmir.5182

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4777882/
https://www.ncbi.nlm.nih.gov/pubmed/26892749
http://dx.doi.org/10.2196/jmir.5182

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