Cargando…

Fair Balance and Adequate Provision in Direct-to-Consumer Prescription Drug Online Banner Advertisements: A Content Analysis

BACKGROUND: The current direct-to-consumer advertising (DTCA) guidelines were developed with print, television, and radio media in mind, and there are no specific guidelines for online banner advertisements. OBJECTIVE: This study evaluates how well Internet banner ads comply with existing Food and D...

Descripción completa

Detalles Bibliográficos
Autor principal:	Adams, Crystal
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications Inc. 2016
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4777882/ https://www.ncbi.nlm.nih.gov/pubmed/26892749 http://dx.doi.org/10.2196/jmir.5182

Ejemplares similares

Online advertisement: how are visual strategies affected by the distance and the animation of banners?
por: Pasqualotti, Léa, et al.
Publicado: (2014)

The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness
por: Sajjacholapunt, Pitch, et al.
Publicado: (2014)

Direct to consumer advertising of prescription drugs on internet: A Boon or a Curse
por: Khosla, Pratibha, et al.
Publicado: (2011)

If the Coronavirus Doesn’t Scare You, the Banners Will—A Case Study of Early COVID-19 Banners
por: Dong, Hongjie, et al.
Publicado: (2020)

Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale
por: Mintzes, Barbara, et al.
Publicado: (2009)

Direct-to-consumer advertising and expenditures on prescription drugs: a comparison of experiences in the United States and Canada
por: Morgan, Steven G
Publicado: (2007)

False or Misleading Claims in Online Direct-to-Consumer Ketamine Advertising in Maryland
por: Crane, Matthew A., et al.
Publicado: (2023)

Direct-to-consumer advertising of prescription medications: what the Canadian medical trainee needs to know
por: Elfassy, Michael D., et al.
Publicado: (2019)

Association of Direct-to-Consumer Advertising of Prescription Drugs With Consumer Health-Related Intentions and Beliefs Among Individuals at Risk of Cardiovascular Disease
por: Eisenberg, Matthew D., et al.
Publicado: (2022)

Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments
por: Palcu, Johanna, et al.
Publicado: (2017)

CMS website banner
por: Barney, D, et al.
Publicado: (2011)

Beneath the red banner
por: Lao, She, 1899-1966

Series of CMS Banners
por: Hoch, M
Publicado: (2010)

Global Reach of Direct-to-Consumer Advertising Using Social Media for Illicit Online Drug Sales
por: Mackey, Tim Ken, et al.
Publicado: (2013)

‘At-risk’ individuals’ responses to direct to consumer advertising of prescription drugs: a nationally representative cross-sectional study
por: Khalil Zadeh, Neda, et al.
Publicado: (2017)

Direct-to-Consumer Promotion of Prescription Drugs on Mobile Devices: Content Analysis
por: Aikin, Kathryn J, et al.
Publicado: (2017)

A survey of perceptions and attitudes about direct-to-consumer advertising of prescription drugs among college students in South Korea
por: Yang, Young-Mo, et al.
Publicado: (2018)

Trade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals
por: Gleeson, Deborah, et al.
Publicado: (2017)

What Are the Public Health Effects of Direct-to-Consumer Drug Advertising?
por: Almasi, Elizabeth A, et al.
Publicado: (2006)

Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising
por: Wang, Hai Jian, et al.
Publicado: (2022)

Consumers’ various and surprising responses to direct-to-consumer advertisements in magazine print
por: Arney, Jennifer, et al.
Publicado: (2013)

Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study
por: Schulz, Peter Johannes, et al.
Publicado: (2023)

Bldg 40 CMS Photo Banner
por: Hoch, Michael
Publicado: (2009)

Bldg 40 CMS Banner 2009
por: Hoch, Michael
Publicado: (2009)

Banner Pages on the New Printing Infrastructure
Publicado: (2006)

Banner Pages on the New Printing Infrastructure
Publicado: (2006)

The Late William Henry Banner Robinson
Publicado: (1922)

The Role of Emotional Information in Banner Blindness
por: Sapronov, Frol, et al.
Publicado: (2022)

The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications
por: Mackey, Tim K., et al.
Publicado: (2015)

Variations and fugue on the Star-spangled banner : for brass quintet /
por: Buck, Dudley, 1839-1909
Publicado: (1992)

Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising
por: Liang, Bryan A, et al.
Publicado: (2011)

ATTITUDES OF OLDER ADULTS TOWARD PHARMACEUTICAL DIRECT-TO-CONSUMER ADVERTISING
por: O’Hanlon, Ann M, et al.
Publicado: (2019)

Holding aloft the banner of Ethiopia : Caribbean radicalism in early twentieth-century America /
por: James, Winston
Publicado: (1998)

Perceived fairness of direct-to-consumer genetic testing business models
por: Toussaint, Philipp A., et al.
Publicado: (2022)

Consumer Advertising Can Be Misleading
por: Rickels, Karl
Publicado: (2006)

Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes
por: Mathur, Maya B., et al.
Publicado: (2016)

A History of the ATLAS Experiment: Roll-up banners
por: Anthony, Katarina
Publicado: (2022)

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising
por: Guixeres, Jaime, et al.
Publicado: (2017)

Businesses marketing purported stem cell treatments and exosome therapies for COVID-19: An analysis of direct-to-consumer online advertising claims
por: Turner, Leigh, et al.
Publicado: (2023)

Therapeutic Value of Drugs Frequently Marketed Using Direct-to-Consumer Television Advertising, 2015 to 2021
por: Patel, Neeraj G., et al.
Publicado: (2023)

Cannot write session to /tmp/vufind_sessions/sess_2mb8u3j0csv1fu94sv6hjmhont